Chuck McBride

Cutwater Wins Ariat Creative Account

Ariat International, the Union City, California maker of English riding and Western cowboy boots, has selected Cutwater as its lead creative agency after a review.

Portrait: Cutwater

Specs Who Founder, chief creative officer Chuck McBride (l.); president Christian Hughes What Advertising and digital communications agency Where San Francisco offices

Cutwater, S.F., Wins Fashion Account

Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as her first agency.