Super Bowl Ads Generate $11 Million in Free Media Impressions
Brand Marketing
Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after [...]
Detroit News regrets caving to its advertiser
Creativity
The Detroit News got a pretty bad black eye yesterday, when Jalopnik reported that the paper had tried to appease a dealership by watering down a review of the Chrysler [...]
Chrysler throws down an F-bomb on Twitter
Creativity
Whoever was manning Chrysler’s official Twitter account on Wednesday morning apparently sucked down too much #TigerBlood before work. “I find it ironic that Detroit is known as the #motorcity and [...]
BBDO Australia cooks up ‘Yes We Can’ sale
Creativity
Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of [...]
You’d buy anything from Ricardo Montalban
Creativity
Ricardo Montalban died yesterday, so we'll honor his memory by posting this ad for the 1975 Chrysler Cordoba. That may not seem like much of a tribute, but just stop [...]
Chrysler minivan helps save pocket ponies
Creativity
Given the abundance of videos featuring "kinetic type" that have been bouncing around the Internet, I’m a bit surprised that I haven’t seen this animation style pop up in a [...]