Alt Image Text

Super Bowl Ads Generate $11 Million in Free Media Impressions

Brand Marketing

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after [...]


Alt Image Text

Detroit News regrets caving to its advertiser

Creativity

The Detroit News got a pretty bad black eye yesterday, when Jalopnik reported that the paper had tried to appease a dealership by watering down a review of the Chrysler [...]

Alt Image Text

Chrysler throws down an F-bomb on Twitter

Creativity

Whoever was manning Chrysler’s official Twitter account on Wednesday morning apparently sucked down too much #TigerBlood before work. “I find it ironic that Detroit is known as the #motorcity and [...]

Alt Image Text

BBDO Australia cooks up ‘Yes We Can’ sale

Creativity

Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of [...]

Alt Image Text

You’d buy anything from Ricardo Montalban

Creativity

Ricardo Montalban died yesterday, so we'll honor his memory by posting this ad for the 1975 Chrysler Cordoba. That may not seem like much of a tribute, but just stop [...]

Alt Image Text

Chrysler minivan helps save pocket ponies

Creativity

Given the abundance of videos featuring "kinetic type" that have been bouncing around the Internet, I’m a bit surprised that I haven’t seen this animation style pop up in a [...]