Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback
Brand Marketing
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
Marketers See Shift in Search From Direct Response to Branding
Performance Marketing
A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness.
Coke’s America Is Beautiful Continues to Resonate
Performance Marketing
Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social [...]
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]
Super Bowl Push Doesn’t Boost The Following
The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings [...]
At Last, Chrysler Confirms Super Bowl Appearance
Brand Marketing
Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said [...]