Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler
Agencies
Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. A company spokesperson confirmed that GS&P will be agency of record [...]
How Jeep Found the Perfect Song to Launch Its Renegade Campaign
Brand Marketing
Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a [...]
Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage
Creativity
Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from [...]
Chrysler Is Putting Its Digital Agency Under Review
Brand Marketing
Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could [...]
Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Q&A: Why McCann’s Rob Reilly Still Gets Excited for Super Bowl Ads
Brand Marketing
Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45