Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. A company spokesperson confirmed that GS&P will be agency of record for the Chrysler brand moving forward but declined to elaborate on the relationship.
Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that now seemed like the right time for the two companies to split amicably.
Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler.
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible.
Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a music-driven marketing campaign for the new Jeep Renegade.
Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker. "Kings and Queens of America," voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premiere this Sunday.
Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45