Goodby Silverstein & Partners Wins Lead Creative Duties on Chrysler

Fiat Chrysler Automobiles has named Goodby Silverstein & Partners as the new lead agency on its largest brand, Chrysler. A company spokesperson confirmed that GS&P will be agency of record for the Chrysler brand moving forward but declined to elaborate on the relationship.

Jim Gaffigan on the Best Ad Campaign He Ever Shot—and Nobody Saw

Specs Age 50

The 10 Best Ads Wieden + Kennedy Made for Chrysler and Dodge Over the Years

Today Fiat Chrysler Automobiles announced an end to its six-year partnership with Wieden + Kennedy. FCA, which owns brands including Chrysler, Dodge, Jeep and Maserati, said in a statement that now seemed like the right time for the two companies to split amicably.

Martin Sheen and Bill Pullman Are Presidents Once Again in Chrysler’s Fun New Ads

Hail to the chiefs! Martin Sheen and Bill Pullman give delightfully cheeky presidential performances in Wieden + Kennedy's new campaign for Chrysler.

How Hearst’s Troy Young Is Redefining the Role of a Magazine Executive

Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets even harder. Add in a slew of strong-willed editors overseeing 19 independent brands, and it's nearly impossible.

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a music-driven marketing campaign for the new Jeep Renegade.

Chrysler Goes Full Game of Thrones in This Ad Voiced by Peter Dinklage

Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker. "Kings and Queens of America," voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premiere this Sunday.

Chrysler Is Putting Its Digital Agency Under Review

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process. For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

Q&A: Why McCann’s Rob Reilly Still Gets Excited for Super Bowl Ads

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45