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Don’t Watch This Video From Star Wars’ Christmas Special Unless You Must

Performance Marketing

Chewbacca had a wife and kids. Han and Chewie are on their way to visit the Wookie planet for a big holiday. There's a reason George Lucas apparently doesn't like [...]


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Adweek’s Top 5 Commercials of the Week

Brand Marketing

It's been a particularly strong week for commercials. But which one was the best?

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Hallmark Apologizes and Stops Selling Ornament That Replaced ‘Gay’ With ‘Fun’

Creativity

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas [...]

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Mobile Apps Compete for Holiday Downloads

Performance Marketing

Christmas morning is a gift to app developers. Once folks unwrap their new tablets or smartphones, among the first things they do is load them up with apps.

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Top 10 Commercials of the Week

Brand Marketing

This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to [...]

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Top 10 Commercials of the Week

Brand Marketing