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These Were November’s Buzziest Topics on Facebook

Performance Marketing

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a


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Mog the Cat of Children’s Book Fame Gets a Chaotic Christmas Revival From Sainsbury’s

Creativity

Each year, British grocer Sainsbury's creates one of the season's most anticipated Christmas ads, and this year's features the return of a beloved children's character. Mog the Cat was the [...]

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Infographic: Consumers Want Holiday Content, and They Want It Now

Performance Marketing

A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for [...]

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Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Brand Marketing

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.

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‘Hurry Down the Chimney’ Gets a Whole New Meaning With Kmart’s Pregnant Dance Squad

Creativity

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing [...]

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Waitrose Skips the Whimsical but Still Warms Hearts in Its Christmas Ad

Creativity

Christmas storytelling is an annual rite of advertising one-upsmanship in Britain. But how can you weave a heart-warming tale while still keeping your product front and center? U.K. grocery chain [...]