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As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action

Performance Marketing

"Highlights of the kit include five cream cheese bricks of power, ultra HD white chocolate, and the latest 3D cookie crumb technology."


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Burger King’s Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly

Creativity

Why turn on the TV for a yule log fire when you can just look down at your stomach?

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Amazon’s Touching Interfaith Ad Appeals to the Better Angels of a Divided World

Brand Marketing

A quick glance at any news ticker or social media feed might lead one to conclude that ours is a world split by class, race, nationality and political persuasion.

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Pre-Marketing Strategy: 8 Ways to Build Buzz Factor

Performance Marketing

Christmas is coming! Can you feel the buzz? Or more specifically, are you generating pre-season buzz now? If the Holiday season is your time to make hay, today I share [...]

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Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Performance Marketing

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.

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Why Aren’t Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

Brand Marketing

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's.