Chris Clark, group head of marketing at banking giant HSBC, will soon be leaving the company after more than 15 years.A spokesperson told Adweek, "Chris Clark will be stepping down, but he will remain in the post until a replacement is found."
It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying.Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank’s annual media spending is estimated at $400 million.
HSBC has split up its global creative business.After years of parking the bulk of its advertising assignments at JWT, the bank has divided them among JWT, Grey and Saatchi & Saatchi, with the bulk of the business now at JWT and Grey. So, no winner take all in this global pitch.