The New York office of DDB has found its new creative chief in Brazil.
Writing decent comedy is amongst the hardest things to pull off in the world of storytelling. And to write comedy that engages 10 million subscribers like YouTube star Nigahiga (real name Ryan Higa) is no laughing matter. Higa has made a pretty big name for himself since he started posting videos seven years ago, accumulating over 1.5 billion views on his YouTube channel. His sketches have evolved into little mini series within his channel, as various character frequently reappear. Higa exhibits smart writing and smart editing—at times reminiscent of SNL sketches sans the celebrity appearances. Despite such huge success, Higa's earlier and most popular videos push up against, and often cross the line between the humorous and insensitive.
John Landgraf, president and general manager at FX Networks, sat with his team in the glass-walled conference room of the network’s Los Angeles offices last October to hear a pitch for a new series from Bruce Helford, veteran TV writer, producer and co-creator of The Drew Carey Show, and his newest creative partner, Charlie Sheen.