ChoiceStream

Infographic: A Look Inside Programmatic Pricing

Programmatic pricing's valleys and peaks, like in every other kind of ad sales, are driven by demand and a host of other often unforeseeable factors affecting different audiences and consumer segments. The general trend, however, is up.

Lorde’s ‘Royals’ Hit Maybach-Targeting Marketers in the Wallet

They'll probably never own a Maybach, but that hasn't stopped millennials from being curious about the car brand thanks to it being referenced in "Royals," an infectious tune by Ne

The Geeks Shall Inherit the Earth

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers and the same route his dad had taken.