Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living
Brand Marketing
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.
Chobani Dresses Dogs Up in Costumes in Adorable Ad for Halloween
Creativity
Petco had a whole Halloween contest around dressing up pets this month, but you don't have to be a pet brand to get in on that action.
7 Marketing Heavyweights Spill Huge Digital Stats
Performance Marketing
Big-name marketers have descended on Orlando this week at the ANA Masters of Marketing conference. So far, it's clear that digital has taken over with some intriguing results backed up [...]
Chobani Extends Olympic Sponsorship Through 2020
Brand Marketing
Chobani has extended its Olympic sponsorship through 2020.
Why Licensed Music Matters to Brands Like Hyundai and Chobani
Brand Marketing
Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music [...]
J’Accuse! Marissa Mayer Was Late to the Table, Leaving Ad Execs Miffed at Cannes
Performance Marketing
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last [...]