These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry
Brand Marketing
The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. [...]
Chobani Is Promoting Its New Yogurt Dips With an NYC Townhouse Adorned With Vegetables
Brand Marketing
If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the [...]
How Treating Employees Well Boosts Brand Value
Brand Marketing
This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear [...]
Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads
Brand Marketing
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts [...]
Chobani Extends Its ‘Flip’ Campaign After Sales Increase by 300%
Brand Marketing
Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter [...]
Chobani’s New ‘Love This Life’ Spot Has a Surprising Twist at the End
Brand Marketing
With the initial 90-second anthem spot from its "Love This Life" campaign, Chobani focused on consumers' lifestyles rather than its products.