Chobani

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]

Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead creative agency after a competitive review.

Chobani Says ‘Creativity and Modern Thinking’ Gave Horizon an Edge in Media Review

Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD.

Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer

Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand officer Peter McGuinness. 

Chobani Tells Inspiring Team USA Stories in Its Multifaceted Olympics Campaign

Olympic athletes need to put good stuff into their bodies in order to succeed. But good food alone won't win them any medals at this summer's games in Rio, according to Chobani's new multifaceted Olympics campaign in which athletes need to eliminate all the bad stuff in order to win.

Chobani Is Promoting Its New Yogurt Dips With an NYC Townhouse Adorned With Vegetables

If you've ever wanted to stay in a lavish, vegetable-themed New York City townhouse, Chobani just made that possible. To promote the launch of its new yogurt dips, which the brand is calling Meze Dips, it created a contest where consumers have the chance to win a Fourth of July weekend stay in a Chelsea townhouse adorned with a living wall of vegetables and a floating pool garden.

How Treating Employees Well Boosts Brand Value

This election season is putting issues like the fight for a higher minimum wage front and center, shining a light on how corporations treat their workers. And what's become clear is those companies that take care of their employees—and let their customers know about it—stand to boost their brand value.

Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads

The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.

Chobani Extends Its ‘Flip’ Campaign After Sales Increase by 300%

Earlier this summer, Opperman Weiss created a campaign to boost awareness of the Chobani Flip, which the brand has positioned as its afternoon snack yogurt with flavors like peanut butter and coffee. The campaign has been so successful—sales are up 300 percent over last year—that Chobani is extending it and has tapped the agency to create another spot. 

Chobani’s New ‘Love This Life’ Spot Has a Surprising Twist at the End

With the initial 90-second anthem spot from its "Love This Life" campaign, Chobani focused on consumers' lifestyles rather than its products.