Chipotle’s Twitter Got Hacked This Weekend and Pushed Out Some Very Unsavory Stuff
Creativity
There's certainly been a social media hacking spree of late. And over the weekend, Chipotle's Twitter feed fell victim to an attack by some despicable and unoriginal ne'er-do-wells. It was [...]
Patagonia Goes Full Chipotle in This Intense Animation About Goose Down
Creativity
You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper."
What Marketers Can Learn From the Fast-Casual Restaurant Boom
Brand Marketing
By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first [...]
Mark Crumpacker’s Farm-Friendly Pitch for Chipotle
Brand Marketing
For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food, was two minutes of [...]
McDonald’s Will Spend the Next 18 Months Rebranding
Brand Marketing
Amid anemic sales, employee pay issues, and an increasingly bad dietary reputation, McDonald’s has announced it will devote the next 18 months to rebranding itself as not only a cheap [...]
Chipotle’s Australian Beef Imports Anger Texas Agricultural Industry
Brand Marketing
Chipotle’s arty marketing decrying factory farms and food processors won awards at Cannes and elsewhere, but behind the scenes, the agriculture industry is fuming.