Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads
Performance Marketing
First the Serial podcast became wildly popular.
Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living
Brand Marketing
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.
How the Build-Your-Own Meal Craze Is Reshaping Restaurants
Brand Marketing
As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.
If You’re Not at Least Thinking About Branded Content, You’re Missing Out
MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple [...]
Chipotle Explains Why It Doesn’t Share Sales Data With Its Agencies
Brand Marketing
Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies.