Alt Image Text

Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Performance Marketing

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]


Alt Image Text

Wattpad’s Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

Performance Marketing

First the Serial podcast became wildly popular.

Alt Image Text

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

Brand Marketing

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.

Alt Image Text

How the Build-Your-Own Meal Craze Is Reshaping Restaurants

Brand Marketing

As fast-food giants like McDonald's struggle to get their sizzle back, fast-casual restaurants like Chipotle and Shake Shack have flourished.

Alt Image Text

If You’re Not at Least Thinking About Branded Content, You’re Missing Out

Convergent TV

MIPTV may be the most important annual event in global TV entertainment, attracting about 11,000 buyers and sellers, but we ad guys usually aren't seen in Cannes until a couple [...]

Alt Image Text

Chipotle Explains Why It Doesn’t Share Sales Data With Its Agencies

Brand Marketing

Chipotle prides itself on being a different kind of fast-food company, and that even applies to how it briefs its ad agencies.