Almost Half of The Huffington Post’s Traffic Comes From Overseas
Performance Marketing
The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil, [...]
P&G Profits Up But Revenue Falls Short
Brand Marketing
While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations,
LinkedIn Hits Big Milestone; Brands Could Flock Next
Performance Marketing
LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers.
72-Year-Old Man Models Teen Clothes for His Granddaughter’s Label
Creativity
The right look for your models can make or break your fashion label, which is why it's surprising that Chinese teen-girl fashion clothier Yuekou is using a 72-year-old man as [...]
The Great Brand of China
Brand Marketing
While China bashing took center stage during this presidential election, with both candidates blaming the Eastern power for U.S. economic woes, things are a little different on the consumer front.
Culture of Loss: An American Adman in China
Creativity
After 23 years in the ad business, mostly working as a freelance producer, John Benet, the star of Sunshine, a short documentary by his friend, director Doug Nichol, doesn't have [...]