How Apple Became China’s Most Coveted Luxury Brand
Brand Marketing
When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, [...]
Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors
Performance Marketing
As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China.
Martin Sorrell Says China’s Move to Stop Graft Creates Opportunities for WPP
Brand Marketing
WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.
Kotex Tells You to Be Gentle With Your Cat (What’s Another Word for Cat?)
Creativity
Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere [...]
China Cracks Down on Laughable Celebrity Endorsements
Brand Marketing
The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with.
Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe’s Moves
Creativity
Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the [...]