Alt Image Text

How Apple Became China’s Most Coveted Luxury Brand

Brand Marketing

When a Chinese publishing group recently released its consumer survey of the luxury market in China, the top ranking wasn't held by a brand like Chanel, Louis Vuitton or Hermes. Instead, [...]


Alt Image Text

Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors

Performance Marketing

As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China.

Alt Image Text

Martin Sorrell Says China’s Move to Stop Graft Creates Opportunities for WPP

Brand Marketing

WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP. 

Alt Image Text

Kotex Tells You to Be Gentle With Your Cat (What’s Another Word for Cat?)

Creativity

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere [...]

Alt Image Text

China Cracks Down on Laughable Celebrity Endorsements

Brand Marketing

The U.S. market has a long tradition of celebrity spokespeople who endorse products they basically have nothing to do with.

Alt Image Text

Nike and AKQA Create an LED Basketball Court to Help Kids Learn Kobe’s Moves

Creativity

Global design firm AKQA and ubiquitous shoe manufacturer Nike have collaborated on a full-size LED basketball court for Nike Rise, a program designed to train Chinese youth based on the [...]