5 Things Brands Need to Know About WeChat, China’s Mobile Giant
Performance Marketing
Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming [...]
Agency Bosses Explain the Way Forward in China’s Complex, Troubled Marketplace
Brand Marketing
When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a [...]
Capitalist Trappings Are Slow to Come to Cuba
Brand Marketing
This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business [...]
Global Brands Are Getting More Digital Ad Measurements
Performance Marketing
Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion.
This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27%
Brand Marketing
Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if [...]
OK Go’s First Official Ad Is for Chinese Furniture, and It’s Full of Optical Illusions
Creativity
OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever [...]