Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat
Performance Marketing
Being single is big business in China.
Grey China Put Up an Exhibition of Ultrasound Photos to Protest Selective Abortion of Girls
Creativity
According to various surveys, men outnumber women in China by tens of millions more than three decades after the Communist Party instituted its infamous "one-child policy" following the 1976 death [...]
A Skin Care Brand Bravely Stood Up for China’s ‘Leftover’ Women Unmarried After 25
Creativity
SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women [...]
Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He’s Revered
Creativity
Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over [...]
This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair
Creativity
Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in [...]
Pepsi Has a Huge Hit in China With This Fascinating Ad About the ‘Monkey King’ Family
Creativity
In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks [...]