Being single is big business in China.
A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.
Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.
Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.
Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight.
According to various surveys, men outnumber women in China by tens of millions more than three decades after the Communist Party instituted its infamous "one-child policy" following the 1976 death of Mao Zedong. That's because, at least in part, parents have tended to want a male child, which created a phenomenon called "gender-selective abortion" in which a would-be mother would terminate her pregnancy as soon as the baby was determined to be female. To protest the ongoing practice (which is technically illegal though still occurs), the Hong Kong and Shanghai offices of Grey Group collaborated on a project called "First Photo Last Photo," which refers to the fact that an unborn girl's ultrasound image which reveals gender can often be her last photo.
SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.
Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have responded with adulation all but unmatched for American sports stars.
Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a smog-shrouded, dystopian future China (as opposed to the smog-shrouded, dystopian present-day China), where the population has adapted to the noxious climate in a logical if aesthetically bizarre fashion.
In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks across various versions and platforms.