China

Michael Kors Is Dishing Out Discount Codes With a Casino-Themed Game on WeChat

Being single is big business in China.

Chinese Consortium’s $1.2 Billion Deal to Buy Opera’s Ad Business Falls Through

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through.

8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.

Everyone’s Angry at This Racist Chinese Ad, but It Says Something About America Too

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It's happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.

McDonald’s Makes Green and Red Angry Birds Burgers, Just Makes People Angry

Time was, McDonald's put toys in their Happy Meals to promote movies. Now they just dye their burgers, we guess. McDonald's China is making chicken and pork sandwiches with special red and green buns in advance of the Angry Birds Movie, and they're hardly a welcoming sight.

Grey China Put Up an Exhibition of Ultrasound Photos to Protest Selective Abortion of Girls

According to various surveys, men outnumber women in China by tens of millions more than three decades after the Communist Party instituted its infamous "one-child policy" following the 1976 death of Mao Zedong.  That's because, at least in part, parents have tended to want a male child, which created a phenomenon called "gender-selective abortion" in which a would-be mother would terminate her pregnancy as soon as the baby was determined to be female.  To protest the ongoing practice (which is technically illegal though still occurs), the Hong Kong and Shanghai offices of Grey Group collaborated on a project called "First Photo Last Photo," which refers to the fact that an unborn girl's ultrasound image which reveals gender can often be her last photo. 

A Skin Care Brand Bravely Stood Up for China’s ‘Leftover’ Women Unmarried After 25

SK-II, a Chinese skin care brand, took over a so-called "marriage market"—where Chinese parents go to post elaborate personal ads for their daughters—to stand up for all the "leftover" women who aren't married, and are treated shamefully, after age 25.

Nike Just Made This Remarkable Farewell Ad to Kobe Bryant in China, Where He’s Revered

Love him or hate him, Kobe Bryant is a legend. In China, they mostly love him—he's made a concerted effort, with Nike, to reach out to his Chinese fans over the past decade. And the Chinese have responded with adulation all but unmatched for American sports stars.

This Ad Explains Why Everyone in China Might Eventually Grow Very Long Nose Hair

Sometimes, the problem is right under your nose. That's certainly the case in this wacky, well-done anti-pollution PSA from WildAid China and McCann Shanghai. The 90-second spot is set in a smog-shrouded, dystopian future China (as opposed to the smog-shrouded, dystopian present-day China), where the population has adapted to the noxious climate in a logical if aesthetically bizarre fashion.

Pepsi Has a Huge Hit in China With This Fascinating Ad About the ‘Monkey King’ Family

In China, this PepsiCo video about an actor who portrays a "Monkey King" is an absolute beast, racking up, by some accounts, more than 20 million views in two weeks across various versions and platforms.