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Nickelodeon Partners With Frozen Vegetable Brand Birds Eye

Convergent TV

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification.


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First Mover: Will.i.am

Brand Marketing

Specs Age 37 New venture LidoKidos

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Jeff Wellington Returns to Meredith to Head Parents Network

Performance Marketing

After leaving Meredith for brief stint as vp and publisher of Scholastic Parent & Child, Jeff Wellington is returning to his former employer as vp and group publisher of the Meredith [...]

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Data Points: Turn On, School’s Out

Convergent TV

Our minors do some major television watching when school lets out for summer.