Nutrition Watchdog Urges Beyoncé to Drop Pepsi Deal
Brand Marketing
A nutrition watchdog urged Beyoncé Knowles to rethink her $50 million deal with Pepsi as the soft drink's "brand ambassador."
Fed’s Food Guidelines Hit Brick Wall in Year-End Budget Bill
Brand Marketing
The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.
Study: Industry’s Found Sneaky Way to Keep Advertising Junk Food to Kids
Brand Marketing
Food and beverage advertisers may have found a handy way to dodge their own guidelines restricting the marketing of junk food to children, according to a new study from the [...]
Anti-Obesity Ads Walk Thin Line With Fat Kids
Creativity
A new anti-obesity initiative from Georgia is drawing cries of "fat shaming" from critics for using overweight children in Web clips and on billboards.
Food Trade Groups Prepare ‘Nutrition Keys’ Labeling
Brand Marketing
Soon it’s going to be a lot harder to justify those indulgent product choices at the supermarket. In the coming months, consumers will begin to see new icons on the [...]