Death of the CDO, Rise of the CPO
It was 1999 and the Internet was about to flip publishing on its head. The media called for the end of print with the debate being mostly about what month [...]
Kurt Unkel Is New Digital Chief at Team Detroit
Brand Marketing
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.
Arnold Digital Chief Adds Havas Role
Brand Marketing
Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for [...]
Arnold N.Y. Finds Digital Chief at Time Inc.
Brand Marketing
The crossover between agencies and media owners continues. This time, however, it's the other way around.
Chief Digital Officer Title Won’t Die
Brand Marketing
When Young & Rubicam and TBWA dissolved their chief digital officer roles last year, they sent the strong message the title is a musty throwback. After all, isn’t adapting to [...]