Chobani Builds on Its Recent Success by Hiring Its First Chief Creative Officer
Brand Marketing
Greek yogurt brand Chobani announced today that Leland Maschmeyer will be the brand's first chief creative officer, effective Aug. 1. He will report to the brand's chief marketing and brand [...]
The Boys Club of Chief Creative Officers Finally Gets Some Female Faces
Brand Marketing
After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening.
After Almost a Year, FCB Garfinkel Has a New Creative Chief
Brand Marketing
It took nearly a year, but FCB Garfinkel has filled its top creative role in New York. Eric Cosper, a veteran creative director who has worked at such agencies as [...]
Big Spaceship Has Found Its First Chief Creative Officer
Brand Marketing
Big Spaceship has reached within MRY and found its first chief creative officer, Cedric Devitt. Devitt will join the nearly 90-person Brooklyn office of Big Spaceship on March 9. He [...]
The Story Behind Avocados From Mexico’s Surprise Super Bowl Hit
Brand Marketing
If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way.
Cramer-Krasselt Gets a New Kind of Creative Chief in New York
Brand Marketing
Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative [...]