Chicago

An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries

Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards judging, I wondered if it might be 1955:

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term.

For Halloween, a Chicago Hot Dog Stand Is Dressed as McDowell’s From Coming to America

Sexual Chocolate may not have been on hand to play the opening celebration, but McDowell's still came to life in style this week—albeit a bit outside of Queens.

Mcgarrybowen’s International CEO and Chicago President Heads to Land O’Lakes

Mcgarrybowen's outgoing Chicago president and international CEO is heading to Land O'Lakes. Tim Scott will be chief marketing officer at the Minneapolis-St. Paul, Minn.-based company, succeeding Barry Wolfish, who takes over as svp of M&A and ventures, Land O'Lakes said today. The new CMO starts next week.

Y&R Chicago Gets a New Chief

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office.

Cramer-Krasselt Gets a New Kind of Creative Chief in New York

Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative officer for the agency's New York office.

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses.

Airbnb Hires a Global Media Agency

Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.