Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising Awards judging, I wondered if it might be 1955:
I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term.
Sexual Chocolate may not have been on hand to play the opening celebration, but McDowell's still came to life in style this week—albeit a bit outside of Queens.
Mcgarrybowen's outgoing Chicago president and international CEO is heading to Land O'Lakes. Tim Scott will be chief marketing officer at the Minneapolis-St. Paul, Minn.-based company, succeeding Barry Wolfish, who takes over as svp of M&A and ventures, Land O'Lakes said today. The new CMO starts next week.
Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative officer for the agency's New York office.
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.
Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights.
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses.
Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.