An Open Letter to the AAF President on the Ridiculousness of All-Male, All-White Juries
Brand Marketing
Dear Mr. James Edmund Datri, The year is 2016. Or it was, last I checked. Yet seeing the lineup that the Chicago Advertising Federation put together for this year's American Advertising [...]
Cramer-Krasselt Gets a New Kind of Creative Chief in New York
Brand Marketing
Larry Hampel's decision to step aside late last year and do his own thing gave Cramer-Krasselt vice chairman Marshall Ross an opportunity to pick a new kind of chief creative [...]
American Cancer Society Exec Hires a Shop She Worked With at Wrigley
Brand Marketing
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 [...]
Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams
Brand Marketing
Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by [...]
Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads
Performance Marketing
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses.
Airbnb Hires a Global Media Agency
Brand Marketing
Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending [...]