Facebook’s Reactions Feature Is the Latest Sign It’s an Emoji World
Performance Marketing
Facebook has rolled out its much-anticipated "Reactions" feature, which allows users to hover over the "Like" button to choose another visually formatted expression to use in a post. The emoji-like [...]
Dick Clark Productions Is Dramatically Increasing Its Output
This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time.
NPR Is Running Voice Recognition-Enabled Ads
Brand Marketing
What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response [...]
5 Things We Learned at SXSW
Performance Marketing
South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to [...]
Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual
Performance Marketing
The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl.
GM Bookends Facebook’s Comeback Story
Performance Marketing
General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.