Chevy Silverado

Here Comes the Branded Pop Song

Call it branded pop music. A growing number of marketers such as Oreo and Chevy Silverado are commissioning original narrative songs and making them central to campaigns.

Super Bowl Ads Generate $11 Million in Free Media Impressions

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after Super Bowl XLVI.