Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It
Creativity
Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win.
Fox Sells Out the Super Bowl
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media [...]
In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Creativity
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial
Brand Marketing
IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist [...]
Pepsi, GM Bail on Fox’s X Factor
After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around [...]