Alt Image Text

Chevy Was Right to Curb This Dog Ad, Even If Everyone Seems to Love It

Creativity

Here's a candidate for most mercenary ad of the year—a homemade spot that was among those entered into Chevrolet and MOFILM's Oscars competition. Thankfully, it didn't win.


Alt Image Text

Fox Sells Out the Super Bowl

Convergent TV

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media [...]

Alt Image Text

In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More

Creativity

Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]

Alt Image Text

Adweek’s Top 10 Commercials of the Week

Brand Marketing

Alt Image Text

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial

Brand Marketing

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist [...]

Alt Image Text

Pepsi, GM Bail on Fox’s X Factor

Convergent TV

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around [...]