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What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook

Brand Marketing

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.


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Todd Grantham Leaves Goodby to Run DDB California

Brand Marketing

New DDB California president and CEO Todd Grantham has spent the bulk of his career at Goodby, Silverstein & Partners.

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Study: Buick, Chevy See Increase in Consumer Satisfaction

Brand Marketing

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet.

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Top 10 Auto Brands for Sprint Subscribers

Performance Marketing

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages.

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Chevy and AT&T Need Help Understanding All Their Data

Brand Marketing

Among marketing chiefs, it's a familiar refrain: We're awash in data about consumers and our products, but what does it all mean?

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Q&A: The Director of That Viral Chevy Dog Ad Isn’t Surprised He Didn’t Win

Creativity

"Maddie," a minute-long commercial by young Canadian director Lloyd Lee Choi, didn't win Chevrolet and Mofilm's Oscars competition. That honor went to a whimsical exploration of creativity by Jude Chun, [...]