Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. to promote The Lego Batman Movie, coming out in February. To kick things off, the car maker created a commercial (with the help of Commonwealth/McCann) that plays just like those real ads, but features a group of Lego mini-fig people being shown the Batmobile and asked what kind of person they think would drive such a car.
It's Jan. 4. Are you already on the verge of scrapping your New Year's resolutions? Well, Chevrolet just launched a campaign on Facebook designed to keep you on track—and in a broader sense, portray the General Motors nameplate as a valued partner on the road of life.
Brand tributes to Prince following his death Thursday at age 57 have been hit or miss. But Chevrolet's Corvette tribute was among the best—a lovely minimalist message from a brand that the singer himself helped to immortalize with the famous song from 1982. We saw Corvette's tribute on Twitter. But it turns out it's also running in newspapers today, too. And you know, newspaper ads are still the more "official" venue for this kind of thing.
Facebook's new Reaction buttons launch today, allowing users to go beyond a simple Like and choose emojis representing "love," "haha," "wow," "sad" and "angry" instead. Chevrolet celebrates this momentous occasion with a new online commercial, in which it bemoans the one-dimensional Like, mostly because you have to "love" and not just Like the new Malibu.
When we heard that Sam Freakin' Raimi was directing a commercial for Chevrolet that spoofs horror movie tropes, our first thought was, "Hmm, wonder how he's gonna sneak Bruce Campbell into this." Sadly, Bruce won't be found here, but the ad, by Commonwealth/McCann, is pretty good anyway.
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
The Chevrolet Malibu is the Folgers Crystals of automobiles—people think it's amazing partly because they don't know what it is—in this latest "Real People, Not Actors" spot from Commonwealth/McCann.
If there's one "it" topic at the Consumer Electronics Show in Las Vegas this week, it's connected cars. And one of the country's biggest and oldest automakers—General Motors—is going all in.
Crackle has seen major success with Jerry Seinfeld's Comedians in Cars Getting Coffee. Now, Yahoo is looking to do the same with another comedian who made her mark in broadcast TV while helping Chevrolet market its 2016 Traverse to moms.
Chevrolet is back at scaring everyday folks, this time threatening to destroy the one thing most Americans can't function without—their smartphones.