In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a fleet of 535 vans to visit people who need service—and is promoting it with a heartwarming ad that's gotten more than 35 million views in less than two weeks.
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]
Today McKinney announced two major changes to its leadership team: the hiring of Kerry Fitzmaurice as managing director in New York and the promotion of Walt Barron to chief strategy officer.
Cheil Worldwide's investment in retail marketing specialist Iris further rounds out the portfolio of agencies that Cheil has amassed in the past five years.
Samsung Electronics has begun a global review of its creative, digital and media business, sources said.
Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has been its CEO since, will step up into the role of chairman, focusing on the agency's technological chops, and new business.
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet or business-to-business spending.
Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message, with attached doodle of a dinosaur breathing fire. Giant Corporation declines, responding with a polite rationale and a doodle of a kangaroo on a unicycle.
I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it be, really? After conferring with a quick S Pen diagram, Beckham kind of plays "Ode to Joy" by kicking soccer balls at a wall of drums.