Ad of the Day: See the Sweet Samsung Ad That’s Become a Major Hit in India
Brand Marketing
In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a [...]
Sophie Kelly Becomes CEO of The Barbarian Group
Brand Marketing
Sophie Kelly, previously president of The Barbarian Group, is taking the reins of the digital agency as its new CEO. Benjamin Palmer, who co-founded the agency in 2001 and has [...]
YouTube’s 10 Most-Watched Ads in March
Brand Marketing
Nationwide Reviews Media Business
Brand Marketing
Nationwide Mutual Insurance Co. is reviewing its media planning and buying business. Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include [...]
After Facebook Chat, Samsung Surprises Fan With World’s Only Personalized Galaxy S III
Creativity
Here's the Internet version of a fairy-tale ending between consumer and brand: Loyal Customer Shane Bennett requests a free, expensive product from Giant Corporation Samsung Canada in a Facebook message, [...]
David Beckham Bends It Like Beethoven in Samsung Ad
Creativity
I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it [...]