Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities, especially in digital media. But the election cast a blanket of doubt on the prospects for the major players.
Dove's "Campaign for Real Beauty" is one of those legendary campaigns that changed everything, not just for the Unilever brand but for the category and, indeed, the industry as a whole—helping to usher in an era when brands could be more honest about the artifice of messaging, and become more real and relevant to consumers.
Three months after New York's Barbarian Group parted ways with CEO Sophie Kelly, chairman Benjamin Palmer has left the agency he co-founded after 14 years.
Terrified of heights? Try tricking yourself into thinking you're on the roof of a skyscraper, using virtual reality technology—and maybe, with practice, you'll be better equipped to deal with the real thing.
Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world.
Moody black-and-white photography. Whispered dialogue. Ethereal soundtrack. Pouty orgasm faces. Sensual mid-air ballet. Amazingly, this isn't a perfume or fashion ad from the '90s but Cheil Worldwide's latest spot for Samsung Mobile, supporting the brand's Gear Circle Bluetooth headset.
For all the griping and joking about the alienating effects of smartphone technology, it's worth remembering that ubiquitous mini computers can actually help people socialize—even people who struggle with basic forms of communication. Samsung is capitalizing on research that suggests kids with autism like interacting with digital devices, by teaming up with South Korean universities to develop a free Android app designed to help children on the spectrum learn how to better make eye contact, and recognize facial expressions.
Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion.
A Samsung SD smartphone memory card morphs into a cute, miniature robot action hero in this engaging 45-second clip from Cheil Worldwide in Seoul and Museum Film. The ad, running exclusively online at present, targets smartphone users in the U.K., North America, Europe and Japan.