After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback
Brand Marketing
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]
LinkedIn Unveils Sponsored Updates for Desktop and Mobile
Performance Marketing
LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its
Charles Schwab Completes Creative Search
Brand Marketing
Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency.
Charles Schwab Narrows Creative Search
Brand Marketing
Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two [...]
4 Finalists Emerge in Charles Schwab Review
Brand Marketing
Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source.