This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.
Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios.
The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May.
TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel and DDB, according to sources. Annual media spending is estimated at $100 million.
It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are turning those page decorations into a participatory activity.
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).
LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its
Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining finalists: Fallon and Crispin Porter + Bogusky, according to sources.
Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source.