Charles Schwab

After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback

This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.

Ad of the Day: Meet Charles Schwab’s New Intelligent, Nonhuman Pitchman

Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios.

The Last of Havas Worldwide’s Schwab Business Is in Review

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May.

Havas Worldwide Wins TD Ameritrade’s Account

TD Ameritrade has found a new lead creative agency.Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel and DDB, according to sources. Annual media spending is estimated at $100 million.

Reinventing the Banner Ad

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention, companies are turning those page decorations into a participatory activity.

Adidas Makes Gains Among Black Consumers, L’Oréal Lags

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the last year, per NewMediaMetrics (NMM).

LinkedIn Unveils Sponsored Updates for Desktop and Mobile

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its

Charles Schwab Completes Creative Search

Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency.

Charles Schwab Narrows Creative Search

Charles Schwab has narrowed the field in its creative review.The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining finalists: Fallon and Crispin Porter + Bogusky, according to sources.

4 Finalists Emerge in Charles Schwab Review

Four agencies have advanced to the final round of Charles Schwab's creative review.The shops have been briefed and have began preparing for final presentations, according to a source.