In a fresh series of Capital One ads from DDB Chicago that broke over the weekend, Spike Lee, Samuel L. Jackson and the newly minted Round Mound of Sit Around (aka Charles Barkley) hit the highway again for the NCAA Men's Basketball Final Four.
Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets.
For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they had to assume the Knicks were gonna suck," Charles Barkley chimed in early, and often.
Foot Locker nabs two clips this week on the Adweek/VidIQ top 10 branded video chart with its "Short Memory" series. Both videos show Houston Rockets star James Harden trying to pick up quirky tips for the upcoming NBA season from Charles Barkley, Scottie Pippen and Landon Donovan.
Michael Jordan's Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the World.
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve
Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of which the financial firm is a prominent sponsor. In one spot, the pair perform goofy schtick during a sports broadcast, with the Round Mound's tent-size underpants held up to ridicule. In another, they attend a basketball game, where Sir Charles keeps snacks warm inside his jacket and reveals, "It's like a little hot-dog steamer in there"—which is frankly something I never needed to know. All this sporty-bro-bonding is kind of strained and silly, but overall the tone is probably in tune with the target audience. Besides, Baldwin's slimy smile and smug delivery never get old. And Barkley's dazed and indifferent acting style is a hoot—it's as if he can't collect his check and get off the set fast enough. They're like a puffy, middle-aged Odd Couple, and their combined charisma—though not much else—keeps the proceedings from becoming the commercial equivalent of an air ball. More spots and a behind-the-scenes clip after the jump.
Now that Sir Charles Barkley isn't fat anymore, he's got way more time to dress in drag. Barkley put on a halter dress and wig for Weight Watchers' upcoming "Lose Like A Man" TV spot—apparently doing his best Jennifer Hudson impression. If Weight Watchers is trying to get men to sign up for the program, putting an athlete they still kind of respect in women's clothes might not be the best way to go about it. It's like they saw that Alicia Keys thing he did two years ago and half-assed a concept from there. Or else it's just punishment for him getting caught calling the Weight Watchers a scam on TNT. Gotta give Barkley his props for being a good sport, though, and this is still better than his other post-retirement habit—thoughtlessly blurting out whatever comes to mind. Full image after the jump. UPDATE: See the finished spot here.