Twitter Buys Tapcommerce to Build on Mobile Ads Momentum

Twitter revealed late Monday afternoon that it has purchased mobile ad retargeting company Tapcommerce. The San Francisco-based social media giant didn't disclose the price of the transaction, but Re/code reports the deal was worth roughly $100 million. 

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.