3 Personally Meaningful Direct Mail Pieces
Performance Marketing
TV may be the most powerful communication medium yet created, but there have been times when direct mail has been just as meaningful to me.
Brand of the Day: Chanel No. 5 Finds a New Muse in the Stunning Gisele Bündchen
Brand Marketing
Chanel No 5. makes you irresistible. At least, if you're Gisele Bündchen.
Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere
Performance Marketing
After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel.
Dove’s ‘Beauty Patch’ Already Has 13 Million Views
Performance Marketing
Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site.
Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel
Brand Marketing
Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that [...]
Luxury Resellers Are Giving Fashion a Second Life
Brand Marketing
Jaclyn Shanfeld became a fashion entrepreneur by accident. After snapping off a heel while rushing to a bar mitzvah in Beverly Hills, she hobbled into the local Fred Segal boutique [...]