Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when popped, can lead to any number of surprises.
Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was felled by typhoid. His wife, Barbe-Nicole Clicquot Ponsardin, had hailed from a wealthy family and easily could have shuttered the business.
In just a matter of days, Americans will partake of that always festive, sometimes sloppy tradition of popping open a bottle of champagne. Nobody knows how many of us will have a sip of bubbly this New Year’s, but the best estimate stands at 360 million glasses. The French champagne commodity folks tell us that the U.S. imported 17.7 million bottles of champagne in 2013 alone.