Veuve Clicquot Targets Millennials With Its First Digital Campaign

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's celebrations, but rather a bottle that, when popped, can lead to any number of surprises.

This New Year’s, Raise a Toast to the Strong-Willed Widow Who Reinvented Champagne

Tragic deaths generally aren't good for business, with the notable exception of Veuve Clicquot. It was 1805, and Francois Clicquot, the owner of a failing vineyard in Reims, France, was felled by typhoid. His wife, Barbe-Nicole Clicquot Ponsardin, had hailed from a wealthy family and easily could have shuttered the business.

Moet’s Challenge of Making Champagne More Accessible to the Average American

In just a matter of days, Americans will partake of that always festive, sometimes sloppy tradition of popping open a bottle of champagne. Nobody knows how many of us will have a sip of bubbly this New Year’s, but the best estimate stands at 360 million glasses. The French champagne commodity folks tell us that the U.S. imported 17.7 million bottles of champagne in 2013 alone.

The French Fire the Latest Round in the Champagne Wars

This is the story of an accident and a fight. The accident created what is today a $5 billion industry—and that kind of money explains the fight. So we’ll take this in order, then.