After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
Ogilvy Chairman Lazarus Steps Back
Brand Marketing
After 41 years at Ogilvy & Mather, Shelly Lazarus is calling it a day. Lazarus, who retained her chairman role after Miles Young became global CEO in January 2009, will [...]