I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.
AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.
Not even hairbrushes are safe from the so-called Internet of Things. Today L'Oreal-owned Kérastase announced a new brush dubbed Hair Coach that collects and analyzes grooming patterns to recommend the right products and techniques.
AI. AR. MR. Voice. Bots. Beacons. Wearables. Data. Big Data. Bigger Data. Goosebumps, am I right?! Recently, I was invited to a dinner party. At the bar, this guy rolled up beside me sporting tons of wearables. Three bracelets, a ring that blinked, and god knows what around his neck. Think Mr. T, but with less gold and more diodes.