CES 2017

Media, Marketers and Shaq Hit CES

Earlier this month, media and marketing execs joined nearly 170,000 tech nerds in Las Vegas for CES, the world's largest consumer electronics showcase organized by the Consumer Technology Association. Here, […]

3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

5 Internet of Things Products Marketers Should Keep an Eye on This Year

 

As Tech Trends Come and Go, Arc Innovation Leader Argues Bots and AI Are Here to Stay

 

What CP+B’s Top Creative Technologists Learned From This Year’s CES

 

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

How Corning Is Marketing One of the World’s Oldest Technologies as the Key to the Future

 

Deutsch CTO Explains Why Content Will Drive VR, and Where It Will Be in 5 Years

 

Nick Offerman Trolled CES by Helping to Unveil a ‘Device Like No Other’

LAS VEGAS—Nick Offerman, noted actor and woodworker, is not exactly known as a high-tech pioneer. So, it shouldn't be too surprising that his appearance at CES this week turned out to have a significant plot twist.