Cepacol

Reckitt Benckiser Picks Digital Shop for Cold Remedies

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol and Delsym. Revenue on the business is estimated at $1 million.

Reckitt Benckiser Conducts Digital Search

Talk about a timely search. Amid the thick of cold season, Reckitt Benckiser is seeking an agency to create digital ads for three of its cough, cold and flu brands. Sources identified the brands as Mucinex, Cepacol and Delsym. Revenue on the assignment is estimated at $1 million.