4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs
Brand Marketing
A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.
Women Now Hold Half of the Top Jobs at Havas Worldwide Chicago
Brand Marketing
Decades after the Mad Men era, men still largely run ad agencies. But even if agencies can still feel like boys' clubs, recently women have been gaining a number of [...]
Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living
Brand Marketing
New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.
Here’s Why Twitter’s CEO Swap Could Be Just What Its Ad Business Needs
Performance Marketing
The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey
Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over
Performance Marketing
Twitter CEO Dick Costolo stepped down today from his leadership post at one of the Web's top companies, where his leadership has been under scrutiny for months. In a dramatic [...]
Mullen Will Merge With Lowe and Partners to Become Mullen Lowe Group
Brand Marketing
Interpublic Group today merged global shop Lowe and Partners with domestic player Mullen to create Mullen Lowe Group. The new operation, which IPG said would be a "creatively-driven global agency [...]