Central Park

At New York’s Posh St. Regis Hotel, the Marketing Is the View

In a dynamic city like New York where the skyline is a perpetual work in progress, a hotel—even an elegant hotel—seldom gets to stand for more than a few decades. One of the glorious exceptions is the St. Regis, which has dominated the corner of Fifth Avenue and 55th Street for 109 years.

Perspective: Up in the Old Hotel

In 1930, when the French-born Charles Pierre Casalasco finished building the Hotel Pierre—a Georgian-style chateau with a copper-clad mansard stretching its neck 500 feet above Central Park—he specified that the last rivet be made of gold.