UK Publishers Launch Cross-Platform Digital Advertising Study

The UK Association of Online Publishers (AOP) will soon launch a comprehensive study to evaluate the effectiveness of cross-platform digital advertising, specifically the level of engagement across mobile, tablet, and desktop platforms.

Coors Light Among First to Run Facebook Mobile Ads—via Celtra, Not Facebook

Facebook is apparently poised to get serious about mobile advertising in the near future, as it looks to finally cash in on its whopping audience of 425 million mobile users.