The Marketer’s Guide to Reaching Millennials
Brand Marketing
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to [...]
Affairs to Remember
Performance Marketing
Women lie and cheat and yield to lusty urges almost as much as the next . . . well, guy.
Virgin Mobile’s Star Factory
Performance Marketing
Sir Richard Branson, the founder of Virgin Group, wants more celebrities attached to Virgin Mobile. But rather than dealing with the hassle of wrangling stars, he wants to create them.
Top-Selling Cover Girls (and Boys) of the Year
Performance Marketing
How do you sell a ton of magazines on the newsstand? Try putting Sandra Bullock on the cover. Lady Gaga boosted individual titles’ sales, but Bullock was the overall big [...]
Top Covers of the Year
Performance Marketing
To select the top covers of 2010, Adweek turned to Luke Hayman—a partner at design powerhouse Pentagram, and architect of Adweek’s redesign.