celebrity

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

How Time Inc.’s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform.

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?

There are many things that defined 2014 in advertising.

The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back

Twitter can make a bad first impression. When new people sign up they often fall off quickly.

Beats Music Uses Sound Headphone Marketing Strategies

Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.

Food & Wine Strengthens Ties to Celeb Chefs

In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs.

Celebs Who Make You Buy Things

Mad Woman Lauren Reeves on the stars of the silver pitch

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.

How the Perfume Business Lost Its Class

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it. Ever wonder how this part of Western civilization devolved in this manner?