5 Things to Consider When Trying to Match the Right Celebrity With Your Brand
Brand Marketing
There's no question that a celebrity can bring instant attention to your marketing campaign.
When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?
Brand Marketing
There are many things that defined 2014 in advertising.
The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back
Performance Marketing
Twitter can make a bad first impression. When new people sign up they often fall off quickly.
Beats Music Uses Sound Headphone Marketing Strategies
Brand Marketing
Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising.
Food & Wine Strengthens Ties to Celeb Chefs
Performance Marketing
In a nod to our insatiable culinary fixation, Food & Wine magazine is strengthening its ties to celebrity chefs.
Celebs Who Make You Buy Things
Brand Marketing
Mad Woman Lauren Reeves on the stars of the silver pitch