David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around
Creativity
There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what's this? A drone that allows you to [...]
Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade
Brand Marketing
We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from
Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn’t in This Intense Reebok Ad
Brand Marketing
It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's [...]
Bryce Harper Sweats the Numbers in His Snazzy New Under Armour Ad (and Shoes)
Creativity
Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet. Under Armour is out with a new [...]
Frank Ocean’s Calvin Klein Ads Only Deepen Mystery Around the Enigmatic Singer
Creativity
Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album might, possibly, just maybe [...]
Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New Ad for Virgin Media
Brand Marketing
Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in [...]